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The video addresses the challenges faced by marketing consultants and freelancers when sending proposals to prospective clients, emphasizing the difficulty in pricing and structuring proposals to secure clients. It highlights a lack of resources on effective proposal strategies. The presenter, who works with B2B SaaS companies, shares a proposal template designed to be versatile across different roles in marketing and beyond. The proposed structure consists of three main sections: one that focuses on the client's needs, another on the details of the project, and a third section, which is not fully specified in the provided text. The video aims to provide helpful insights into proposal creation.