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In this video tutorial, the presenter teaches viewers how to create a web design proposal from scratch using a proven template for a successful freelance business. Key points include creating an effective proposal, understanding its essential components, and the process of sending and signing the proposal. The video suggests using an existing proposal template as an easier option, but provides a step-by-step guide for a custom approach: obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, customer value, and current marketing strategies. Viewers can download the Word template via a link in the description.