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In this tutorial, the presenter guides viewers on creating a web design proposal using the same template employed in their successful freelancing business. Viewers can download the Word template via a provided link. Key topics include developing an effective proposal, the components to include, and how to send and secure signatures on the proposal. The video emphasizes using an existing template from the client manager for convenience but outlines steps for creating a proposal from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. The presenter highlights the importance of understanding the client’s needs by asking specific questions about their business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.