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In this video, the presenter explains how to create a web design proposal from scratch, using a template from their successful freelancing business. Key topics include the components of an effective proposal, the process of sending it, and securing a signature. The video suggests using an existing template for convenience but outlines steps for creating a custom proposal: obtain a clear client brief, write the proposal, send it, and follow up. To gather the necessary information, the presenter advises asking clients about their business, target market, desired visitor actions, competitive advantages, customer value, and current acquisition methods. Viewers can download the Word template via the provided link.
