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In this week's episode of Marketing Madness, the focus is on lighting. The host introduces three main types: natural, strobe, and continuous. Natural lighting is explained as the sunlight that can be used both outdoors and indoors through windows, though it's less controllable; reflectors can help bounce light. Strobe lighting is described as the quick flash used in portrait photography to illuminate subjects when the shutter button is pressed, creating visually appealing images. The discussion hints at the practical applications and effects of each lighting type in photography.