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In this video, trademark attorney Morris Turek discusses the concept of trademark licensing. He explains that a trademark owner can permit others to use their trademark through a trademark license, which is an agreement outlining this permission for specific products or services. While a written document is not strictly necessary for enforceability, Turek strongly recommends formalizing the license in writing. Each trademark license can have unique terms, but it must include essential provisions to be valid. These include identifying the parties involved, clearly describing the trademark, and specifying the products or services associated with the license.
