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To build your first social media marketing strategy effectively, follow these key steps. Start by defining your objective, whether it’s generating sales or enhancing brand reputation, and establish clear goals to avoid wasting resources. Implement the SMART framework: ensure your goals are Specific, Measurable, Attainable, Relevant, and Time-bound. For instance, instead of a vague goal like increasing brand awareness, specify it as a targeted, measurable objective, such as improving social media engagement or sales over a set period. Use a downloadable template to guide you through creating a comprehensive strategy step by step.
