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In this video tutorial, Mel guides viewers on creating an effective social media management portfolio to attract clients, regardless of how many clients they have signed previously. She offers a free social media proposal template designed to stand out from traditional proposals. Mel shares her expertise as the owner of a successful social media agency and aims to help others achieve similar success. The video will detail the essential elements to include in the social media portfolio. It's important to note that the proposal is sent after a discovery call with a potential client. The tutorial invites viewers to customize the template together.