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In this video tutorial, the presenter explains how to create a web design proposal from scratch using their professional template. It covers the essential components of an effective proposal, including what to include, how to send it, and securing a signature. Viewers are encouraged to download the provided Word template. The tutorial suggests starting with an existing proposal template from client management software for convenience. Key steps for creating a proposal from scratch include obtaining a clear client brief by asking specific questions about the client's business, target market, desired actions for website visitors, unique selling points, customer value, and current marketing strategies.