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- Hey, its Rick Kettner here. Lets explore three practical insights from Marketing Made Simple by Donald Miller. This book is important because a business can fail, even if it manages to create a truly great product or service. And thats because its not enough just to create something that people value or that people want. We must also create an effective strategy for attracting and converting customers. Now, unfortunately, far too many entrepreneurs believe that their product, or their service is an exception. So they believe that their solution is so great that itll just sell itself, and they dont need to worry about putting together a marketing strategy. And unfortunately, this almost always ends poorly, and theyre left confused as to why their product or service wasnt able to build momentum. Marketing Made Simple explains how to build an effective sales funnel. It breaks down the three stages of building customer relationships, and it explains how to build the five mark
