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In this video tutorial, Eric Vorniczak from eback design explains how to create effective design proposals that attract clients. He emphasizes the importance of understanding client preferences and structuring pricing and timelines to increase the likelihood of winning projects. The video outlines industry best practices to enhance proposal effectiveness and convert leads into clients. Vorniczak encourages viewers, particularly freelance graphic designers and studio owners, to consider using a proposal template aimed at significantly improving their success rates. He invites new viewers to subscribe for more actionable tips on branding strategy and design.