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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan for delivering your product to target customers through appropriate channels, following the completion of positioning and messaging. The strategy consists of three main steps: pre-launch, launch, and post-launch. During the pre-launch phase, the focus is on building awareness and credibility by educating the target market, which helps generate organic interest and beta testers. In the launch phase, the aim is to drive user adoption through announcements across organic channels, supplemented by paid advertising. Finally, in the post-launch stage, the goal is to optimize and scale the marketing channels.
