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The tutorial on writing and designing a business proposal highlights key insights from an analysis of over 570,000 proposals on the PandaDoc platform. The video is divided into chapters for easy navigation. It advises that an effective proposal should consist of nine main parts and typically spans six to ten pages for smaller deals (under $10,000), with larger enterprise proposals being longer but not exceeding 50 pages. The essential components include: a cover page, cover letter, table of contents, executive summary, solution section, price page, About Us section, testimonials and social proof, and an agreement with a final call to action (CTA). Adjustments may be necessary based on industry or company size.
