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In this video tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. The first step emphasized is scheduling a one-on-one conversation with the client, ideally lasting an hour. During this meeting, planners should gather crucial logistical information, including the type of event, date, venue, expected attendance, and demographic details. It's also important to explore the creative aspects, such as the event theme, color scheme, and preferences for food and music. Taking detailed notes during this initial consultation is vital, as this information will guide the creation of the proposal.