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The video discusses why engagement surveys often fail. The speaker notes that many companies conduct these surveys annually, which is ineffective since employees struggle to recall events from the past year. This limits the surveys' reflection of current sentiments. Additionally, engagement surveys typically involve numerous questions, requiring significant time and effort from employees. This can lead to disengagement and frustration, as evidenced by employees' reactions when asked about upcoming surveys. Overall, the speaker highlights the need for more frequent and manageable assessments of employee engagement instead of relying on traditional annual surveys.
