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Before designing logos, websites, stores, or packaging, it's crucial to establish your brand identity. This involves identifying your brand colors, logo shape, unique selling points, and desired visual descriptors. The process can be challenging, often leaving more questions than answers. To make it enjoyable, the video presenter, Hamza, will pose nine playful questions to help clarify your brand identity elements. He invites viewers to subscribe for more branding tips for small businesses and mentions a blog post in the description for additional resources related to this topic. This session is especially helpful for those developing new businesses or rebranding existing ones.