Adapt image in the Press Release Email

Aug 6th, 2022
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How to send a press release email Identify the right journalists. Find your angle. Write an engaging subject line. Write your press release email. Include your press release in the email. Send your email. Follow up if needed.
Including images in books and articles can complement the text, visually demonstrate the authors analysis, and engage the reader. Using images in publications, however, raises copyright issues, which can be complex, time-consuming, and expensive.
Heres what to include in your press release: Headline. Subheader / Lead. Dateline. Body. Quote. Company info. Logo. Media contact information.
This will make it easier for you to find and organize the photos and captions as you add them. Prepare the main body of the news release first. Images are added into the news release text. Generally images will go in the news release at top right.
To craft a press release that will attract the media coverage and attention you seek, avoid these common press release mistakes. Failing to Provide a Newsworthy Angle. Neglecting an Engaging Headline. Ignoring the Inverted Pyramid Structure. Not Following Journalistic Writing Style. Trying to Cover Too Much Information.
Including images in your press release may help it stand out, but dont go crazy. Consider how each image you include relates to the topic of the article. A press release announcing the launch of a new smartphone should include a flurry of high-quality, attention-grabbing images that will attract journalists interest.
Include captions: Use captions with your photos to make them even more interesting. Describe whats going on in the photo using a complete sentence or two (with a verb). Remember the credit: Be sure to credit the photographer in each caption. Use Photo by (name of photographer, and company, if applicable).
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
Instead of adding attachments to your press release email: Create a digital press release (using a Press Release Creator like Prowly or using a CMS). Add your photos, videos other rich media (such as Facebook posts or Twitter conversations) directly to your press release. Post it online to your brand newsroom.
Press Release Format Contact information and For Immediate Release at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.

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