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the term branding people use it interchangeably with logo design identity design or even sometimes typography and maybe we need to set the record straight I I know youre the best person that tells us what is branding Marty yeah so lets start with what branding isnt okay its because its not a lot of things people say it is not a logo okay a logo is a very useful tool for a business but its not the brand its a symbol for the brand a brand is not a product so when people talk about this brand buying this brand or that brand theyre really talking about buying one product or another product the brand is not that people say the brand is a promise the company makes to customers and theres some truth in that yeah I mean it it does end up acting as a promise but thats not what it is either advertising people like to say well its the sum of all the impressions that a company makes on an audience yeah well you know if youre trying to sell a lot of impressions I can see where that migh
