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In this video, the importance of writing effective titles and subtitles for books is discussed. The key points include the need for keywords, common mistakes to avoid, and the two main purposes of good titles: ranking the book and informing the customer about its content. Having keywords in titles and subtitles is crucial for book ranking, which ultimately affects sales. It is recommended to watch a separate video on keyword research for a free method to find keywords. Good titles and subtitles are essential for selling books efficiently.