Adapt design in the Go To Market Strategy effortlessly

Aug 6th, 2022
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How to Adapt design in the Go To Market Strategy

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- If youve built a product and youve got some revenues flowing but youre not quite at the point where you have predictable growth and scalable growth, where you know you can put a dollar in and you can earn $2. If youre not quite there yet, then its time to actually build a scalable go-to-market plan. Now, I always thought I knew how to build a go-to-market plan but it wasnt until I worked with some really, really talented go-to-market leaders, some really, really talented marketers and sales leaders that are really understand, okay, heres how you actually do it. And I learned that through my journey at ToutApp and also my journey at Marketo, both different scale SAS businesses. So in this video, Im gonna actually help you map out your go-to-market plan and follow the six steps, six steps that you actually need to follow to build out that plan, intro. (upbeat music) Whats up everybody, welcome to unstoppable. Im TK and on this channel, I help SAS founders Like you navigate th

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A good example for this could be when a car company releases a new line of models across several markets, having the need to launch an international marketing campaign to promote them. The company may run a series of ads promoting each model, but each of these products may be received differently by each audience.
Experimentation, product development and diversifying production and distribution methods are examples of business adaptation strategies that can benefit companies in all industries.
An adaptation strategy involves changing the elements or components of the marketing mix to fit needs, real or perceived, in particular country markets (Keegan and Green 2000, pp. 395402). In short, specific activities are performed differently across foreign markets.
Adaptation Strategy allows a company to produce and market some core products in different markets. For example, Sony has produced and marketed its high-definition television in many different markets.
Share. Product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made. This can be an important part of a companys strategy for selling in a foreign country.
Some examples of adaptation practices include: Changing agricultural systems. Managing water supplies. Reducing the risk from rising sea levels (e.g. through the construction of higher land/infrastructure)
An adaptation strategy involves changing the elements or components of the marketing mix to fit needs, real or perceived, in particular country markets (Keegan and Green 2000, pp. 395402). In short, specific activities are performed differently across foreign markets.
A go-to-market (GTM) strategy is a comprehensive plan businesses use to bring a new product or service to market. Designed to mitigate the risk inherent in the introduction of a new product, a typical GTM strategy includes target market profiles, a marketing plan, and a concrete sales and distribution strategy.

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