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Hello everyone! Welcome to another Stukent Expert Session My name is Trevor Erikson and we are extremely excited today to have a co-founder of Unbounce with us Oli Gardner. Ali has seen more landing pages than anyone else on the planet and if I have my number correct its somewhere around a thousand landing pages a week Oli views. Oli is an opinionated writer, an international speaker on Conversion Centered Design and today hes going to be talking about the Seven Principles of Conversion Centered Design so without any further ado Oli, well turn the time over to you. OK so today Im going to be talking about marketing campaigns, how to make high performance Marketing campaigns, specifically by using landing pages. And on the subject of landing pages, Ill be sharing my framework for high converting landing pages which is called Conversion Centered Design. Now, before we get started, if you see a slide like this, this means theres something you can download or reference. I put this