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Commonly Asked Questions about Marketing & Advertising

Marketers are responsible for developing and executing strategies to promote brands, products and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns.
Advertising Salary. $47,000 is the 25th percentile. Salaries below this are outliers. $170,000 is the 75th percentile.
Potential for Growth and Advancement The marketing industry is growing and promises to remain that way for the foreseeable future. ing to the US Bureau of Labor Statistics (BLS), employment prospects for advertising, promotions, and marketing managers are expected to expand by 10 percent through 2031.
Marketing: Encompasses a broader set of platforms, including everything from social media and content creation to customer service and public relations. Advertising: Relies on specific paid platforms such as Google Ads, TV commercials, billboards, or social media ads.
So when it comes to marketing vs advertising, which makes more money? The honest answer is neither! It turns out that marketing and advertising have a symbiotic relationship. A successful marketing strategy includes well-researched and executed advertising across various platforms and mediums.
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.
Advertising is a fast-pacing creative industry. It offers several lucrative career options to people with the right skills. Creativity is a major contributing factor to a career in Advertising, followed by technical, analytical and management skills.