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welcome to the lesson on brand strategy in this lesson we will look at what the brand strategy fundamentals are and what distinguishes companies who approaches branding as an asset versus those who consider branding as a product since weamp;#39;re focused on digital we will explore how it revolutionized some aspects of branding and lastly we will spend some time looking at building brands for startups small businesses or multi-brand global organizations by the end of this lesson youamp;#39;ll be able to describe the role of the values vision mission objectives and promises in defining your brand explain how defining your brand as an asset or as a product will impact everything afterward discuss how digital is impacting brands and the role of the brand manager analyze how brand marketing might differ from various types of organization brand values first letamp;#39;s demystify what a brand strategy is and isnamp;#39;t your brand is not your product logo website or name in fact your b