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[Music] i think you want this one although this one honestly looks very compelling damn its shorthand for digital asset management if youre here youve probably heard the term you might not be exactly clear on what it is so lets break it down a digital asset refers to any and all content that a brand saves to digital format i think ads images videos documents logos brand guides etc sadly its not digital currency i know thats all the range right now digital assets are what a brand uses to docHub their audience so why would anyone need a management system for this well back in the day they didnt one day you may be able to call home and automatically turn off the oven enter the internet in all its glory now brands produce exponentially more content than ever before and for most companies digital asset management systems have become less of a thatd be nice to have and more of a oh my goodness we need this for survival marketers are now juggling more content streams than ever before
