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Digital PR can significantly enhance online presence through the creation and distribution of press releases, which are often underestimated. Despite being seen as outdated, press releases are valuable for digital marketing by boosting brand awareness, generating backlinks, and increasing mentions. These documents communicate important updates or events about a business to journalists and media, facilitating coverage and storytelling. An effective press release should capture the attention of media outlets and bloggers, ensuring it is engaging and relevant. The process of distributing these releases aligns with SEO strategies and helps improve an organization’s visibility online.