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In this tutorial, the speaker emphasizes the importance of trademarking a brand, particularly for e-commerce and Amazon sellers, as it helps differentiate from competitors and protects the brand. The speaker will provide a step-by-step guide on the trademark application process, noting that while hiring a lawyer is recommended by the United States Patent and Trademark Office, individual sellers can often handle the process themselves due to its simplicity. The tutorial will outline preliminary steps required before starting the application and will demonstrate the application process for a golf brand being trademarked, concluding with guidance on the subsequent actions to take.