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the vrio analysis in this video we explain what it is and how to do it the vrio analysis is a strategic management tool that helps managers to identify the resources and capabilities that may give their companies a sustainable competitive advantage it was developed in 1991 by professor jay barney a pioneer of the resource-based view of strategy that says that a companys performance is to a large extent determined by internal factors in this way the resource-based view complements the industrial organization approach to strategy that focuses more on the external environment with tools such as the five forces analysis or the pestle analysis that are described in other videos in avrio analysis we first identify the companys resources these may be tangible such as buildings machines or inventory but they also include intangible resources such as a companys brand image loyal customer base and the skills of its employees ing to the vrio framework for any resource to contribute to a firms
