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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on creating a proposal for potential clients, outlining the services offered and associated costs. The tutorial provides a step-by-step approach on what to include in a proposal to successfully land a deal. Steen emphasizes the importance of these proposals in the context of building a marketing agency, personal brand, and online business. He encourages viewers to subscribe for future content, including free training, templates, and proposals. The video aims to equip viewers with the necessary skills and knowledge to effectively communicate their offerings to clients.