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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a well-crafted project proposal. He emphasizes that "people buy from people," highlighting the importance of personal communication with decision-makers rather than relying solely on the proposal document. Success in obtaining funding and resources is linked to direct interactions. Devon advises that while preparing the proposal, project sponsors and champions should actively engage with decision-makers, using meetings to refine their understanding of the project and its alignment with organizational goals. Effective lobbying is key to increasing the chances of project approval.