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The advertising landscape for self-storage has evolved significantly, particularly impacting mom-and-pop operations. Traditionally, marketing relied heavily on location visibility and the Yellow Pages. However, this approach is outdated, as the industry has shifted to a mobile-centric model. Currently, around 80% of clients discover self-storage facilities through mobile phones. Even if they first notice a location while driving by, potential customers often use their phones for further information. Therefore, it's crucial for self-storage businesses to adapt to this mobile trend to remain competitive in the market.