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In this video, Jenn outlines the step-by-step process for creating a hotel marketing plan, offering a free downloadable template. The marketing plan is essential for both new hotels and annual business planning. Although plans may change, having a fundamental plan is necessary. Typically, the General Manager and department heads meet in the summer to set overarching objectives, after which individual teams develop their budgets and strategies. Jenn emphasizes the importance of having a solid plan to guide marketing efforts throughout the year and encourages viewers to subscribe for more hotel marketing insights.
