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The tutorial focuses on conversion rate optimization, presenting a four-step framework aimed at converting traffic more efficiently. A key goal for online businesses is to achieve this competitive advantage. The process involves creating a cross-channel conversion action plan, which entails a comprehensive review of the entire website's performance. An example shared is the analysis of device performance, revealing that the Samsung Galaxy S10 had issues, including a non-functioning button. After addressing these problems, a business saw an increase of $50,000 per month, totaling over $600,000 annually, simply by implementing basic updates without any additional spending.
