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In this video, Jordan Steen, also known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients, outlining the necessary components and cost estimates. He emphasizes the importance of clearly detailing the offered services to effectively secure deals. The tutorial aims to provide step-by-step instructions for crafting a proposal that resonates with clients. Steen also invites viewers to subscribe to his channel for more content on starting a marketing agency, building a personal brand, and online business strategies, along with free resources and templates. The presentation will switch to his screen for a practical demonstration.