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A marketing consultant agreement defines the relationship between a marketing professional and the client. Marketing consultants are hired to attract new customers and retain existing ones. They work with companies to implement or improve marketing strategies and develop tailored marketing plans to meet specific goals. Consultants can specialize in various areas, including digital marketing (email, internet, social media), brand awareness, events, B2B/B2C marketing, healthcare, and sales. Creating a written contract is essential for both clients and consultants to clarify expectations and responsibilities.