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A marketing consultant agreement outlines the relationship between a marketing professional and the hiring company or individual. Marketing consultants are engaged to attract new customers and retain existing ones. They collaborate with the company to implement or improve marketing strategies and develop marketing plans tailored to achieving specific goals. Marketing consultants can specialize in various areas, including digital marketing (email, internet, social media), brand awareness, event marketing, B2B and B2C marketing, healthcare, and sales. Creating a written contract is essential for both clients and consultants to define expectations and responsibilities clearly.