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In this tutorial, Emily Probst from Modern Machine Shop explains how to effectively write and submit a press release. She emphasizes that the process is straightforward if you follow basic steps. Step one involves choosing a relevant topic, such as a new product, technology, event, or management changes—essentially any important news from your business that warrants attention. A press release serves as a communication tool to report on developments in the manufacturing industry and can lead to larger stories. Step two stresses the importance of being concise, as numerous press releases flood her inbox weekly, making it essential to get to the point quickly for effective processing.