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Morris Turek, a trademark attorney, discusses trademark assignments, which are the transfer of trademark ownership from one entity to another. He confirms that such transfers are possible but must include the associated goodwill—essentially, the trademark's recognition by the public—to be valid; otherwise, the transfer may be considered an assignment in gross, risking loss of trademark rights. While a trademark assignment doesn’t legally require a written document, having a signed one is strongly recommended to prevent future disputes regarding ownership.