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hey its Neville here and today were gonna talk about how to create a great tagline for your business but the first thing you should know when creating a tagline is that the most commonly cited examples of taglines are gigantic companies for example Apple think different coca-cola open happiness Nike just do it the tag lines will typically see cited are that of enormous brands thats the problem with these examples theyre huge public companies Apple is above seven hundred billion dollars coca-cola is nearly two hundred billion dollars Nike is over a hundred billion dollars every single one of these examples has been around for decades and is worth billions of dollars yet somehow people think theyre much smaller business should have equally vague brands as these gigantic companies well before we build our own billion-dollar brand we might want to start off a little smaller what you might not know is that a lot of those previous companies had different tag lines at different points i