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hi chef hiking your customer service and experience expert today Im going to talk about how some customers will stop doing business with you because of a survey so why does a company send out a customer satisfaction survey well generally its to find out if they did a good job or what they could do to make the experience better in the weekly super amazing show that I do with Britney hodak we talked about surveys now the general consensus is that shorter is better and after the show we heard from John Hughes who is connected with me on LinkedIn and here is a shortened version of his comment saying short surveys are better is like saying tall people are better at basketball yes it helps but you still have to be talented and have that extra something to be a professional basketball player rather than focusing on short surveys I would say companies should truly investigate the principles by which customers choose them and then try to match the survey to the customerss willingness to help
