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Proposals are crucial for acquiring more photography clients, as outlined in this video tutorial. It provides a step-by-step guide on creating a proposal and contract using a proven template that helped the presenter secure over 50 product photography clients during the pandemic. The video is applicable not only to photographers but also to any service-based business. Without a contract, projects cannot proceed, and proposals formalize discussions with clients, necessitating a signature to finalize any deal. The presenter emphasizes that while clients may express enthusiasm about projects, a signed proposal is essential for securing the work.