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In this tutorial, Caitlin discusses the topic of pricing in wedding photography, particularly the use of packages. After ten years without offering packages, she shares her personal success and insights. Caitlin emphasizes that pricing can be polarizing, with diverse opinions on the matter. Her goal is to empower photographers to build profitable businesses while sharing her experiences candidly. She encourages viewers to take what resonates with them from her approach and adapt it to their own businesses, promoting the idea that individuals have the freedom to choose their pricing strategies.
