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In this tutorial, the speaker highlights effective SMS marketing strategies used by various brands. They first discuss Topicals, a skincare brand that emphasizes the importance of patience in seeing results from their products. Topicals encourages customers not to give up by sharing inspiring testimonials, such as Sheila's progress from day one to 90 days. The second brand mentioned is Boozy, which specializes in at-home wine kits. Boozy excels in its marketing by providing essential tips for beginners and introducing their welcome kit through a short informative video. Both brands demonstrate the significance of building customer relationships and setting realistic expectations.