SMS Marketing Agreement

Aug 6th, 2022
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How to SMS Marketing Agreement

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Derek Johnson from tatango.com speaks with Joe Bowser from Innovista Law about arbitration agreements and their significance in text message marketing. An arbitration agreement is a contract between parties that stipulates disputes will not be settled in court but through arbitration, often before a third-party panel from organizations like AAA or JAMS. These arbitrators function similarly to judges but without formal court procedures. The discussion highlights the importance of these agreements in the context of the Telephone Consumer Protection Act (TCPA).

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Yes, text marketing is legal, as long as you comply with the rules and regulations required by law. Follow along to find out how to be SMS compliant. Short Message Service (SMS) marketing, or text marketing, refers to messages that businesses text to their customers.
Under the TCPA, marketers must receive express written consent before sending promotional messages to their customers. They can obtain this consent in several ways, such as asking their customers to opt in by texting a keyword to a special shortcode or filling out an online form.
A Word About Consent Smart SMS marketers need to take docHub steps to educate the subscriber on precisely what they are getting themselves into when they consent to messaging. SMS consent must be explicit and detailed. Subscribers must grant consent to be opted-in to receive SMS messages from a business.
You can obtain express consent by simply asking the customer over text after they text you, on your website, verbally, or on a written form. Really, its quite simple, ask for permission to text people in the future.
SMS compliance laws place a special emphasis on consent. Under TCPA, you must receive express written consent to text consumers marketing messages. Texting consumers who did not give authorization can cost you fines ranging from $500 to $1,500 per incident. You can obtain express written consent via online forms.
SMS compliance laws place a special emphasis on consent. Under TCPA, you must receive express written consent to text consumers marketing messages. Texting consumers who did not give authorization can cost you fines ranging from $500 to $1,500 per incident. You can obtain express written consent via online forms.
Get customer consent (permission) To send electronic commercial messages to your customers you must have their consent to send them the messages. You also need to keep records when you get their permission. Read more about consent on the ACMA website.
The Telephone Consumer Protection Act (TCPA) is a United States federal law that requires businesses to get expressed written consent from consumers using mobile devices before sending them marketing text messages.

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