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Monica Talley, a director in the trademark industry, discusses the growth of brand market value and revenue generation through trademark licensing. This practice allows a trademark owner to permit a third party to use its trademarks, benefiting the owner. Trademark licensing significantly contributes to brand value, with global retail sales of licensed products exceeding $200 billion annually. It helps brand owners expand awareness into new product or service categories that may be challenging to enter independently and facilitates rapid penetration into new geographic markets. Historically, top trademark licensors have been in the entertainment, fashion, or luxury sectors.