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welcome to the strategic planning couple of slides of chapter five for the principles of management textbook so here on the next couple of slides we can talk about strategic planning and what actually happens as the strategic plan is implemented versus what was originally intended for the plan and what the planners conceived on so those two things are not always the same there might be things that happens in between that makes the intended strategy not become fully realized and the realized strategy is pieces of the original strategy plus new things that show up so when we talk about the intended strategy this is the strategy as it is conceived by the top management team or the team that actually does the actual strategic planning typically the top management team there can be a specific strategic management team strategic planning team it can be a team thats constituted of a variety of stakeholders you get the point but the intended strategy is the strategy that we sit down and think
