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so one of the first things that we did was look at where their current logo was or the previous logo wasnt and tried to dissect all the things that were wrong with it and when i first saw it i could tell right away that it was kind of an amateur designer who was working on on the designs and theres nothing wrong with it its its pretty clean but i could picture myself in the room when when hollison uh said something like hey we want to be a green company and they you know the designer says okay green company and they fire back a green logo which is okay you know its its not terrible but its its not them theyre so much more concerned with the precision and care that their product is involved with its not its not only about the green story it can be but its its its a lot deeper than that uh when i look at this logo its it just screams summer camp or you know like a beach resort its its just plain you know what does it the tree have to do with anything besides planting the
