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Companies across various industries are forming strategic alliances and partnerships to enhance their resources and competitiveness both domestically and internationally. A strategic alliance is a formal agreement between multiple companies to pursue a common goal, often without establishing ownership ties. In contrast, collaborative agreements that involve shared ownership are termed joint ventures, where an independent corporate entity is created and jointly controlled by the partners. While joint ventures can be more durable due to shared ownership, they also carry higher risks. Many alliances unfortunately fail to meet expectations, with estimates suggesting that as many as 60% do not fulfill their potential.