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A press release is a key tool in public relations used to announce upcoming events, report on program completions, promote survey results, or update the public on ongoing events. A successful press release must contain newsworthy information and adhere to journalistic standards, considering public interest while being accurate, precise, simple, and clear. It should be structured concisely, ideally no longer than one page or 30 lines, with brevity often preferred. Additional information can be provided as an annex to the press release. Timeliness is crucial to align with the fast-paced nature of journalism.