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In this tutorial, the speaker discusses creating effective business proposals to boost sales. They emphasize the importance of the proposal as a bridge between marketing and sales. The process involves utilizing a custom client portal on a website, along with downloadable contracts. The speaker uses Squarespace for their site and demonstrates how to add new pages to showcase proposals. For example, they show a page titled "Parts House" which includes a custom video and a floor plan created by their architect. The goal is to create engaging, professional proposals that enhance client interaction.