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Writing a press release for your upcoming release is crucial for your promotional campaign, as it significantly impacts your chances of gaining press or radio coverage. This video tutorial guides you on crafting an effective press release. Acknowledging that writing about oneself is challenging—similar to creating a CV or bio—the press release becomes vital for your marketing efforts, effectively selling you and your product. Start by gathering essential information, including your artist bio, which should be organized into bullet points. Additionally, secure a private streaming link for your release, ideally using SoundCloud, where you can upload your MP3 and set it to private for easy access by journalists and producers.